Thursday 28 October 2010

How to Create or Buy Promotional Cardboard Standees

Looking for a cool idea for endorsing your small business? Many organisations already know the marketing power of lifesized cardboard cutouts. If you happen to go into any record or film store, the odds are they could have one or two promotional cardboard standees of celebs to endorse the latest record or film.

Cardboard cutouts are beneficial marketing devices for trade exhibits, in-store promotions, new shop openings (less expensive than hiring a real superstar!) and office parties.

There are a couple of ways of making a cardboard standup for use for a promotion. The initial way is to get a specialist art company to make a cardboard standup for you. Yes there are really organizations which will make available this service on your behalf!

The benefit of getting a company to supply your cardboard standup for you is that they will use premium materials and you'll be assured of receiving a top quality cardboard cutout to utilise to advertise your corporation. Unfortunately it may be expensive to get a cardboard cutout professionally created. The fee is gonna be especially high if you just want a single figure produced.

A neat choice is to create your own cardboard standup. This is actually quite easy to accomplish. There's a great software program that will help you create your own personal lifesized cardboard standees. The great thing about this is that the cardboard cutout creator software actually works with any photo! You can start using your photograph of your chosen personality, work colleague or model, then make as many cardboard standees as you require. While the quality may not be as high as obtaining a cardboard cutout figure professionally created, the actual fact is that many cardboard standees are simply required for trade displays or one off promotional events, so it's not always worth spending lots of cash on producing your cardboard cutout.

The computer software for creating your own personal personalised cardboard standee contains everything you'll want to know so that you can create cutouts using a standard printer. It guides you through the process of selecting the right materials for printing. There's advice about weatherproofing your standup should they have to stand outdoors for long time periods. There's also details about how to choose a photograph that might produce a really good standee. If you are in need of photograph ideas then there's also some cool information about where to obtain particularly good photos of celebs.